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Digital Marketing Tips during COVID 19

The world is facing some very unprecedented times. The Covid-19 has changed all aspects of human life from 2020 onwards including businesses. There are lot of people talk about how COVID-19 changed businesses with different digital marketing tips. On a personal level, it completely changed the norms of social conduct, from the way we communicate with our neighbours, to the way we shop for groceries. On a professional level, we now need to implement all these new measures to keep our co-workers and our clients safe. Business owners across the globe are trying to find innovative ways to reduce negative impact on hospitality, food, recreation, retail industries. With that today we can see companies splitting in two groups: either overwhelmed with orders or lacking orders and interactions. Therefore, here we discuss few ways how we can take digital marketing tips into account for the growth of our business during COVID 19.

digital marketing tips

Digital Marketing Tips

Grow your presence through paid advertising and more focus on pay-per-click (PPC)

On average, cost-per-clicks decreased by 6 percent in the last few weeks. As more people working at home and staying online, it’s a great opportunity for businesses to take advantage of PPC advertising to connect with customer during normal business hours.  It will continue to decrease PPC price in the coming weeks, reducing the amount of money an advertiser pays a publisher for every ad click.

Keep posting on social media

Social Media is a great place to begin. As many people are stuck inside it is very difficult to inform consumers that your brand is very much alive and breathing. Therefore, simple posts such as opening hours and availability of home delivery options help consumers find information about the business quickly. It is important that the content should depict that the business owners are aware of the distress people are facing. Doing these kinds of posts helps to get online attention and allow businesses to present themselves as a concerned brand that values its customers.

marketing tips

Up your channels of communication

Today, most of the online consumers searching for information or ways to stay entertained. They also have questions about the brand or products, timings, orders, product refunds, and much more. While social media messaging works fine, consumers are more impatient now than ever. Therefore, the brands that don’t connect with online consumers or remains quiet during these times is at risk of losing customers. So some businesses invest in AI-powered website chatbots to enhance communications with their customers.

Revamp your marketing approach

We have to find ways to interact with a broader target audience, specially those who that never considered their brand before the pandemic. Posting new content to boost brand awareness and recognition will give consumers a reason to connect with the brand on a deeper level.

Check out these digital marketing tips in 2024

Continue having an online presence

The number of people on the internet increased, while the number of vehicles on the street and the number of people walking on sidewalks decreased. As consumers are constantly using their phones and computers for shopping, search traffic increased exponentially. Therefore, it is time to increase the online presence as consumers are browsing remotely. We can use digital marketing strategies, such as SEO and PPC advertising to increase the online presence during this pandemic era.

Redefine the purpose of your marketing efforts

As most of the adults are concerned about finances and paying bills while others are worried about contracting the virus, it is important to redefine the purpose of marketing efforts to include entertainment. As a result, fitness apps help people stay active and healthy, education apps helps to continue distance learning, and gaming apps helps to entertain people and motivate them to stay home.

seo tips

Optimise your business image

People are looking for reliable, trustworthy sources to find information to fulfil their needs during this pandemic. As a result, that reputable news websites has a large traffic during the pandemic. If we provide information that people need in a way they want to consume, we can increase the traffic for our business websites. By improving every aspect of the user experience online, viewers will be happy to keep coming back to these business site. To do that, we have to eliminate broken links or slow loading pages ,  while updating Google My Business page with the latest information about the services and home deliveries.

Review keywords

According to Google, search interest for the word ‘coronavirus’ spiked by 260% . Therefore, changing market trends and economic conditions will influence search terms. For instance, there is a drop in ‘near me’ searches for restaurants, while there is an increase in searching keyword such as ‘grocery delivery’, ‘stores open near me’, and ‘opening hours’. Therefore, we need to research and survey keywords and ROI from specific search terms to get a good insight into what your customers need from you right now.


Every business owner is just scared, confused, and uncertain. So it’s okay to ask for help, or even make mistakes. During this time of distress, all people are worried, you need to come off as a brand that cares and it is an opportunity to build a reputation and develop a bond with potential customers. By showing that we understand the difficulties people are going through we are actively engaging with consumers. It will open up so many business opportunities during this pandemic era.

Check out our Digital Marketing Strategies to grow your business.

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